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Attribution, conversion tracking, AI search.

Working notes rather than thought leadership: what actually breaks between an ad click and a lead record, and how to check whether it is breaking for you.

Attribution

Why your form loses the click ID – and what it costs you

On single-page and page-builder sites the gclid and fbclid are usually gone before the form mounts. Here is exactly where they disappear, how to check whether yours are, and what server-side attribution changes.

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